• Start
  • News
  • Ryzí - Fashion Trends in metaverse
  • Ryzí - Fashion Trends in metaverse

    Ryzí - Fashion Trends in metaverse - Ryzí

    Fashion trends in metaverse. What passes for fashion changes very quickly.

    Right now the metaverse and digital fashion trends are the hottest topics in the industry

    Digital Trend in Fashion Industry:

    Digital Apparel:

    In the minds of designers, influencers, and fashionistas, digital clothing and accessories are the hottest new trend.

    A digital catalog is the only place these clothes will be available in the real world. Consumers can use them in virtual worlds, games, or even as a simple overlay on photos. Even though buyers can't use them, the desire for them continues to increase.

    In a matter of minutes, consumers can try on as many clothes as they choose from their own home's digital inventory.

    To make things even more exciting, digital clothes have become a great way to try on and buy.


    Physical walkways with human models were no longer possible due to epidemic and social distancing restrictions.

    Virtual models are for accompanying new product launches and collection displays. Unlike real models, virtual models show a brand's entire collection in a matter of minutes, and all of this can happen in a completely imaginary 3D universe, like Ryzí Universe.

    Have you seen the video of Stellar's virtual launch?

    Fashion and Video Games:

    Fashion industry brands around the world are increasingly making their mark in the gaming industry. You can purchase digital skins and accessories from players, allowing them to express themselves while playing. To create the first luxury Fortnite collection, leading luxury brand Balenciaga has teamed up with Epic Games. Riot Games and Louis Vuitton collaborated on virtual skins for the 2019 League of Legends World Championship Finals. As a whole, the number of cutting-edge video game companies working together is expanding. To attract Millennials and Generation Z, companies are teaming up with video game developers in a new digital trend.

    Long story short, NFTs are essentially blockchain products
    that can be exchanged in the markets
    of blockchain.

    NFTs stand for non-fungible tokens, which means it's a unique token - like unique sports cards
    or a limited edition vintage piece of clothing.

    It can be anything digital, like drawings, music, gifs and even old tweets (yes, really!).

    How are luxury ecommerce fashion brands playing the NFT game?

    Building NFT communities is the future.
    According to Morgan Stanley, NFTs will make up more than 10% of the luxury goods market by 2030, just eight years from now.

    It's all about the hype and the sense of community that a product or brand can bring. In the real world it's Nike's Air Jordan Community or a Harley Davidson motorcycle club.

    Being able to meet with people who have common interests and support brands while increasing sales is the pinnacle of the customer experience. This is a great strategy that could soon begin to be used by large fashion brands.

    Metaverse Boom:
    Digital trends in fashion are with other trends in the metaverse. Consumers can live, play and shop just as they would in the real world in an online environment.

    As a result, producers and consumers will have new avenues for creative expression and enjoyment, as well as new avenues for making money.

    Models can walk the world's digital catwalks in digital clothes. Customers can also see items firsthand through augmented reality and virtual reality (AR/VR).

    In the metaverse, they can also buy digital clothing in the form of NFTs

    Appetite for Digital Media:
    People's lives have changed drastically as a result of the growth of social media presence.
    Consumer preferences have evolved from physical goods to immaterial goods.

    They are drawn to digital tools that allow them to express themselves and interact with others who share their interests. Consumers choose to utilize assets from a digital collection in virtual worlds as a metaverse due to the growing demand for digital content.

    The Allure of Individuality:
    As generic styles and collections increased in popularity, the fashion industry progressed from short run to mass manufacturing.

    The generalization movement is becoming a craze. Customers now want their purchases to represent a part of who they are. Personalization was introduced as a result of various new customer desires.

    Fashion brands use this method to tailor their products to the specific needs of their customers. When it comes to real things, it's clear that customization is very difficult and expensive.

    Virtual goods, on the other hand, can be infinitely recreated on computers and other electronic devices. As a result of their accessibility, virtual items are quickly becoming popular fashion trends and will have a significant impact on the customer.