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  • Ryzí launches Senses campaign
  • Ryzí launches Senses campaign

    Ryzí lança campanha Senses - Ryzí

    Divided into three moments, the campaign is inspired by the bodily senses

    Known for its original designs in bags and accessories, Ryzí , a Brazilian handbag brand created by Luiza Mallmann , presents Senses , a campaign whose mood is the human senses. Senses is based on experiences with the five main senses and also plays with an extra one, the sixth. The first phase, Senses 1 , is influenced by the element of vision and presents new models and colors of the brand's bags.

    Gamora - Senses - Creative Director Luiza Mallmann

    Among the launches, two new models stand out, Scarlet and Nakia , and new versions of already known bags, in new colors.

    Nakia Bakerloo - Senses - Creative Director Luiza Mallmann

    Scarlet and Nakia have the well-known Ryzí shape, based on origami and three-dimensionality, however, with a larger design, aimed at everyday life, from the utilitarian family. Scarlet comes in two versions: black with white and red with pink. Nakia , on the other hand, arrives in barkeloo and shades of green.

    Scarlet Black n White - Senses - Creative Director Luiza Mallmann

    Gamora has two new models, in blue and pink and orange and red, while Yoko has a new version in purple. The Leia bag now comes in a yellow version, and theLuna in brown and green. The well-known Storm arrives in a version with thinner leather, with two new shades, blue and yellow with orange. Magik appears in blue and pink, and Armor , in pink with red and off-white with orange. Korin , in green and off-white

    Luna Bucket Cobra & Mint - Senses - Creative Director Luiza Mallmann

    The collection arrives on February 25th, at the Ryzí store at Shopping Cidade Jardim and on the brand's e-commerce.

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