Campaign arrives as an option for Valentine's Day and brings new shoe models

Investing more and more in authentic accessories with modern design, Ryzí , a brand signed by creative director Luiza Mallmann , has just launched the “ I Choose My Own Prince ” collection, which features some shoe models in new colors, as well as other new ones. and arrives as a gift option for Valentine's Day .

The Gamora Heels return in three color options: dahlia & magenta, silver & off white and black. While Storm Heels returns in black and gains two new colors: jelly green and lipstick. New, the Storm Boots model appears in two colors: lipstick and black. The Storm flat mule comes in three versions: off white, lipstick and dahlia. Finally, the Storm mule appears in jelly green, lipstick and black.

The campaign features a modern Cinderella , totally deconstructed and super empowered, representing today's women who know exactly what they want and where they want to go. In the storytelling , after trying on several shoes, our Cinderella chooses not only her favorite model, but also her prince!

I Choose My Own Prince is available for purchase in physical stores, partner multi-brands and on Ryzí e-commerce.