Ryzí , a handbag brand run by Luiza Mallmann , thinking of reinforcing its conceptual design DNA, will launch its new geometric packaging, created by the creation studio Papelaria .

The paper bag, created for this new phase of the brand, follows the creative line of Ryzí products and was inspired by origami, folding, geometry and three-dimensionality, also present in the brand's handbags.

For the campaign, the brand chose the Johnny Luxo model, which represents the genderless identity of the products and brings to light the concept of art, design and fashion as a focus.

The packaging created by Papelaria exclusively for Ryzí uses 98% of the proposed material, which makes it a more conscious project. The design delivered in straight lines and symmetrical folds projects a little of the product that is carried inside each of them. Made in two sizes, the correct use of the material and the quantity to be produced also allow for color variation without loss of substrates. To be recycled correctly, it is essential to separate the paper, metal and fabric from the handles.