Levii's Jeans

Two weeks after its release, Beyoncé's new album "Cowboy Carter" continues to resonate: after mentioning the Levi's brand in the song "Levii's Jeans", the company's shares rose more than 20%.
In response to the increase, Michelle Gass (CEO of Levi Strauss) reinforces that she invests in the brand remaining at the center of culture "And I don't think there is better evidence or proof than having someone like Beyoncé, who is a culture maker, to actually name a song with our name."

Nike + Bode

Extending their partnership, in addition to the already known Astro Grabbers sneakers, Nike and Bode launch a new drop inspired by the look of 70s gyms, now including shirts, shorts, jackets, tops and much more.
The collab officially hits stores on April 18th.

Octo Finissimo Ultra COSC

Bulgaria breaks its own record and presents the "Octo Finissimo Ultra COSC" watch last week: the thinnest mechanical watch ever produced in the world, at just 1.88 mm thick, thinner than a coin.
Limited to 20 pieces, the Octo Finissimo costs 500 thousand euros (approx. R$2,700,000.00).

LEC
Extraordinary F1 talent Charles Leclerc – together with Wedding Ring, Guido and Nicolas – has launched his 'LEC' ice cream range, which promises to combine pleasure with a healthy and balanced lifestyle by offering low-calorie gelatos.
The new feature was announced on the 11th and is only available in Italy (for now).