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  • Ryzí promotes action during women's month in partnership with artist Marcela Scheid

    Ryzí promove ação no mês das mulheres em parceria com a artista Marcela Scheid

    Pieces from the I Love Ryzí collection can be customized with personalized artwork inspired by a poem developed for the collab

    I LOVE CUSTOMIZED RYZÍ

    Ryzí , a Brazilian brand known for its timeless design, designed by creative director Luiza Mallmann, promotes a special action in celebration of International Women's Day, in partnership with visual artist, designer and writer Marcela Scheid.

    Bags from the I Love Ryzí collection purchased between March 8th and 31st will be able to receive free personalized art by Scheid , inspired by the poem “woman”, which was developed especially for the occasion. The drawings depict small potted plants spread throughout the external structure of the bags and criticize the “pruning” that women receive. The collection, which is entirely in shades of red, orange and pink, also serves as a reminder of the importance of self-love.

    “I have always admired Marcela's work and her way of expressing femininity in an authentic and unique way. Bringing this partnership to women's month is something that makes a lot of sense for us and represents the full power of the feminine, uniting two creators in different segments, but who complement each other through the art of their work”, comments Mallmann.

    The action is valid for the purchase of products from the I Love Ryzí collection, except for shoes and the Gamora bag model.


    woman:
    not all
    prune
    is synonymous
    to grow.
    he has
    prune
    what
    It's just to control.
    that
    the way that
    appointed
    in
    excess,
    it is not
    excess.
    it is essence.

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